Profit, not just revenue.
Practical writing on pricing, margins, and the money ecommerce stores leave on the table.
July 11, 2026 · 6 min read
What Optimizing EV Powertrains Taught Me About Pricing Your Shopify Store
I spend my days minimizing losses in electric motors with Stellantis engineers. Store pricing turns out to be the same math — and most stores are running without a controller.
July 10, 2026 · 6 min read
How Much of Your Catalog Is Mispriced Right Now? (Probably More Than You Think)
Prices decay. Markets move. Here's a framework for finding which of your SKUs are overpriced, underpriced, and costing you volume or margin.
July 9, 2026 · 5 min read
Why "Just Match the Competitor" Is Costing You Money
Copying competitor prices feels safe, but it ignores your costs, your demand curve, and your margin. Here's what optimal pricing actually looks like.
July 8, 2026 · 5 min read
Your Revenue Grew. Your Profit Didn't. Here's Where It Went.
Most Shopify founders feel margin pressure and blame ad costs. The bigger leak is usually pricing — and almost nobody checks it.
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